The brief:Â
Design five unique menus, each reflective of a different conceptual eatery. Each menu should visually and tonally embody the essence of the establishment it represents, from cuisine and cultural roots to atmosphere and brand identity. The outcome should be a compelling fusion of layout, typography, and material sensibility that enhances the dining experience.
Designed and produced by Ben Tully (April 2025)
KOYO is a Japanese-inspired, plant-based cafe designed with clinical precision and minimalist clarity. The cool palette, and clean typography reflect calm sophistication, mirroring the purity and elegance of its seasonal, nature-focused cuisine.
MEZY is a vibrant, playful Lebanese fast food restaurant bursting with colour and warmth. This is a menu designed for sharing, with bold typography and regional touches celebrating family, flavour, and togetherness.
Olivetta is an elegant, mid-century inspired Italian fusion restaurant. Refined typography and a rich wine palette reflect its traditional roots, while a structured layout presents contemporary dishes with poise and warmth.
Kith Coffee is a minimalist Melbourne-based coffee bar and roastery. Clean lines, bold blue accents, and refined typography reflect its innovative spirit—serving hydroponic, guilt-free coffee in a stripped-back, future-forward setting that values clarity, craft, and sustainability.
scoopd is a playful, nostalgic ice cream concept offering experimental flavours inspired by iconic British brands. Its retro-inspired branding, with bold typography and a vibrant tricolour palette, evokes the joy of sweet shops and vintage packaging-reimagining childhood favourites through a modern, irreverent lens.
